Round 2 of Spotify’s ‘Pakka Hit Hai’ Gig – a roaring success at COLABS

An electrifying wave of music and excitement swept through Lahore as Spotify hosted the second round of its highly anticipated “Pakka Hit Hai” gig at COLABS. It featured an opening act from Towers followed by a headline act by the music producer and composer, Talal Qureshi who also launched his album ‘Turbo’.

The event featured two remarkable acts, with Towers setting the stage on fire as the opening act, followed by the dynamic music producer Talal Qureshi, who performed his latest album ‘Turbo’ for the very first time. The crowd was enthralled by the immersive experience, proving once again why ‘Pakka Hit Hai’ gigs are a hit amongst music enthusiasts.

The event saw an impressive turnout, with approximately 400 people in attendance, including celebrities, media personnel, and founders, all coming together to celebrate music, art, and culture. COLABS takes pride in its partnership with Spotify, promoting local talent and creating an atmosphere that encourages collaboration and artistic expression.

“Pakka Hit Hai” gig is not just a concert; it’s a celebration of music, creativity, and the power of collaboration.

“Pakka Hit Hai” is Spotify’s first ever playlist that features the best of current Pakistani hits. This playlist is where hits and culture collides as it encapsulates everything local that Pakistanis are listening to right now,” said Rutaba Yaqub, Spotify’s Senior Editor for Pakistan, Sri Lanka & Bangladesh.

“We are thrilled to have hosted the ‘Pakka Hit Hai’ gig once again at COLABS,” said Omar Shah, CEO COLABS. “Our commitment to supporting the arts and culture in Pakistan is unwavering, and events like these are a testament to our dedication. We look forward to continuing this partnership with Spotify and being a hub of creativity in Pakistan.”

Since March 2023, the “Pakka Hit Hai” playlist has witnessed a 65% growth in followers with the top three artists on the hub being Bayaan, Kaifi Khalil and Jawad.

Spotify launched im 2008 and revolutionized music listening forever in Pakistan. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks on Spotify. The platform has more than 551 million users, including 220 million subscribers in more than 180 markets.