PAKKA HIT HAI: Spotify hosts first-ever gig in Pakistan at COLABS
Spotify, the largest music streaming platform celebrated the launch of Pakka Hit Hai, one of the most popular playlists in Pakistan. It hosted the first series of musical performances under, ‘Pakka Hit Hai Gigs’ in Pakistan featuring Abdul Hannan and Taha G.
These two musicians are part of the playlist and they gave their fans a night to remember with their performances. The event which was held in collaboration with COLABS saw these young sensations bring the perfect collection of energy and musical vibes to celebrate a playlist dedicated to the most trending songs for local audiences.
Introduced in July 2022, the love that the Pakka Hit Hai playlist has garnered so far has been unprecedented. With a 90% month-on-month growth in 6 months time span, the platform has redefined the local musical landscape, particularly for emerging artists.
Since becoming the first pace of Spotify’s Fresh Finds, Abdul Hannan has gone on to deliver exceptional tunes that continue to top the charts regularly. Two of his tracks, Bikhra and Iraaday are amongst the most popular songs on Spotify. Similarly, Taha G, an electro-pop sensation has also risen through the ranks, recently becoming the RADAR featured artist in the country.
The nation’s most beloved anthem, Kahani Suno 2.0 is currently the top song on the Pakka Hit Hai playlist with Asim Azhar’s Habibi and Sukoon by Hassan & Roshaan and Shae Gill completing the leading five tracks.